Meet Chad Burnham, DPT, FAFS, CSCS
Most physical therapy practice owners don’t have a clinical problem…
They have a business model problem.
I know this because I lived it.
I’m Chad Burnham, physical therapist, strength coach, and founder of ProForm Physical Therapy. I’ve spent over 15 years in this field, with the last decade focused on building, scaling, and transforming my own practice.
When I opened ProForm in 2016, I did what most clinicians are taught to do. I built it inside the insurance model.
High volume. Short visits. Constant pressure to keep the schedule full.
And like a lot of owners… I started to realize:
This wasn’t the kind of care I wanted to provide.
And it definitely wasn’t the kind of business I wanted to run.
So in 2019, I made the decision most people are too hesitant to make…I walked away from insurance.
The Turning Point
Transitioning to a direct care model didn’t just change my business. It completely changed the way we deliver care.
One-on-one sessions with a licensed PT
No handoffs. No shortcuts.
A true bridge between rehab and performance
The result?
Better outcomes for patients
More buy-in and accountability
A stronger, more aligned team
A business that actually supports the life I want to live
Why I Do This Now
After successfully building and transitioning ProForm, I realized something:
There are a lot of great clinicians out there who feel stuck in a broken system.
They want to:
Get better results
Make a bigger impact
Build a business that actually makes sense
But they’ve never been shown how…That’s where I come in.
I’m still in it treating patients, running my business, and refining the model every single day.
Everything I teach is based on:
Real-world execution
Proven systems that actually work
Mistakes I’ve already made (so you don’t have to)
Whether you’re looking to start your practice, grow it, or transition away from insurance…
I help you build a model that aligns with:
The way you want to treat
The way you want to live
And the impact you actually want to make
I’m not a “business coach” who left the clinic years ago.
If You’re Ready to Do Things Differently
If you’re tired of:
Rushed sessions
Low reimbursement
Feeling like you’re working more but getting less
Then it might be time to rethink your model.
Because the truth is…You don’t need more patients.
You need a better system.
Apply to work with me and start building a practice that actually works for you.
Services
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Chad Chat
Let's chat it up to see if we’re a good fit. This is a FREE 15-minute zoom chat to hear your story and see how I can help you reach your goals.
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Chad Consult
You have either already chatted with me or you have more questions that you want answers to that will take longer than a 15-minute zoom chat.
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CBC Mentorship
CBC Monthly Mentorship Program is 1:1 business coaching that is structured and tailored to the your unique goals. I will help guide you on your path to success by providing you an action plan, guidance and accountability.